Vans

About

Vans is an American brand that is extremely popular in Sweden, known for its skateboarding shoes and casual footwear. The company was founded in California and has become a cultural icon, associated with skate, surf, and streetwear. Vans' classic styles, such as the Old Skool and Authentic, feature the signature waffle sole and canvas or suede uppers. The brand emphasizes self-expression and creativity, collaborating with artists and designers. In Sweden, Vans is widely available in retail stores and online, appealing to a young, style-conscious demographic.

Founder

Paul Van Doren, James Van Doren, Gordon Lee

Founded

1966