ASICS

About

ASICS is a Japanese multinational corporation that produces footwear and sports equipment. In Sweden, ASICS is a well-known brand for running shoes and athletic wear. The company's name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano,' meaning 'a sound mind in a sound body.' ASICS focuses on innovative technology, such as GEL cushioning and FlyteFoam, to enhance performance and comfort. Their products cater to runners, athletes, and fitness enthusiasts, with a strong presence in the Swedish sports market.

Founder

Kihachiro Onitsuka

Founded

1949