Vivitar

About

Vivitar is an American brand known for producing cameras, lenses, and other photographic equipment. Historically, Vivitar was a prominent third-party lens manufacturer, but in recent years, it has focused on consumer digital cameras and accessories. Their products are often budget-friendly and target entry-level users. In Australia, Vivitar cameras are available through various retailers, offering basic features for casual photography. The brand is known for affordability rather than high-end performance.

Founder

Max Ponder, John Best

Founded

1938